Melissa Buchanan
Let’s be honest. For many financial firms, organic traffic is getting… soft. The reliable engine that powered lead generation for a decade is sputtering.
Why? Because your clients are getting their answers before they ever click a link.
Answer engines and generative AI have changed the game. But this isn’t a eulogy for organic search—it’s a wake-up call (and we’re on the other line ready to answer!).
While traditional traffic might be flattening, research shows that traffic coming from these new LLM-driven interactions is converting 3 to 6 times higher.
This is a filter for intent. You’re no longer attracting casual browsers. You’re getting prospects who have already received a specific answer, powered by your content, and are now ready to act.
It’s Answer Engine Optimization (AEO), and it’s no longer optional. It’s the bridge between a solid technical foundation (SEO) and becoming the AI’s trusted recommendation (GEO). If you don’t have a strategy to become the source for AI-powered answers, you’re missing your most valuable future clients.
The phone is ringing. Grab the guide that shows you how to answer the call: The Evolution of Search: A Financial Marketer’s Guide to SEO, AEO, and GEO.
