Meet the Team | Finserv Growth Experts | Intention.ly

Introducing Your Growth Agents

We’re the laser-focused strategists and results-obsessed doers driving tangible results for the fintech and financial services industry.

Together, we make growth happen

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Collective years of industry experience

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Alum from top industry firms

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Fintech and finserv clients

Meet Team Intention.ly

We started intention.ly to solve the problems we faced ourselves as marketing leaders at some of the largest firms in the fintech and financial services space.

Good marketers are hard to find. And when you do find them, they’re highly specialized, so building an internal team across all of the skill sets necessary to win is wildly expensive.

So we did it for you. Our team is made up of the best talent in the space, coming together to tackle your toughest challenges. We don’t just create plans – we roll up our sleeves and get things done.

Whatever your growth goals, we have the strategic specialists and creative visionaries to help you reach them.

Partners

Kelly Waltrich

Founder, Chief Executive Officer

Tina Powell

Partner, Chief of Community

Randy Lambert

Partner, Head of RIA Solutions

Joe Steuter

Partner, Chief of Client Strategy

Leadership

Lisa DeCanzio

Chief of Staff

Amanda Larson

VP, Client Account Strategy

Jason Reiser

Head of Operations

Laura Carr

Head of Agency Operations

Jess Flynn

VP, Client Account Strategy

OCMOs

Kate Zeller

Director, Client Account Strategy

Jocelyn Lee

Director, Client Account Strategy

Molly Manchester

Director, Client Account Strategy

Jasmin Embers

Director, Account Strategy

Melissa Angert

VP, Client Account Strategy

Ashley Sophia Taylor

Director, Client Account Strategy

Caroline DiRusso

Director, Client Account Strategy

Sonya Dhar

Senior Director, Client Success

Jess Sims

Director, Client Account Strategy

Strategists

Dan Natale

Head of Digital Marketing

Lauren Sanders

Head of Content

Evan Hornberger

Head of Creative

Zohray Brennan

Director, Marketing Operations

Jill Hamilton

Director, Events & Conferences

Whitney Vo

Creative Services Manager

Bernie Nguyen

Lead Graphic Designer

Hailey Lau

Senior Graphic Designer

Melissa Buchanan

VP, Content Strategy

Jamie Recio

Director, Social Media

Jaimie Vennell

Senior Director, Digital Marketing

Kayla Mahar

Client Account Coordinator

Kaitlyn Fisher

Junior Social Media Strategist

Mike Waltrich

Specialist, Data Analytics & Reporting

What can we do for you?

Make our team your team. Schedule your strategy call today to discuss your goals, resources, and challenges with us.

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