Meet the Team | Finserv Growth Experts | Intention.ly

Introducing Your Growth Agents

We’re the laser-focused strategists and results-obsessed doers driving tangible results for the fintech and financial services industry.

Together, we make growth happen

250

Collective years of industry experience

20+

Alum from top industry firms

150+

Fintech and finserv clients

Meet Team Intention.ly

We started intention.ly to solve the problems we faced ourselves as marketing leaders at some of the largest firms in the fintech and financial services space.

Good marketers are hard to find. And when you do find them, they’re highly specialized, so building an internal team across all of the skill sets necessary to win is wildly expensive.

So we did it for you. Our team is made up of the best talent in the space, coming together to tackle your toughest challenges. We don’t just create plans – we roll up our sleeves and get things done.

Whatever your growth goals, we have the strategic specialists and creative visionaries to help you reach them.

Leadership

Kelly Waltrich, Founder and CEO of Intention.ly, in professional headshot.

Kelly Waltrich

Founder, Chief Executive Officer

Lisa DeCanzio, Chief of Staff at Intention.ly, smiling against a blue background.

Lisa DeCanzio

Chief of Staff

Joe Steuter, Partner and Chief of Client Strategy at Intention.ly.

Joe Steuter

Partner, Chief of Client Strategy

Headshot of Amanda Larson, VP of Client Account Strategy at Intention.ly.

Amanda Larson

VP, Client Account Strategy

Headshot of Jess Flynn, VP of Client Account Strategy at Intention.ly.

Jess Flynn

VP, Client Account Strategy

Lauren Sanders, Head of Content at Intention.ly, smiling against a blue background.

Lauren Sanders

Head of Content

Headshot of Evan Hornberger, Head of Creative at Intention.ly.

Evan Hornberger

Head of Creative

Sarah Friel, Head of Sales at Intention.ly, against a blue background.

Sarah Friel

Head of Sales

Consultants

Kate Zeller, Director of Client Account Strategy at Intention.ly

Kate Zeller

Director, Client Account Strategy

Molly Manchester, Director of Client Account Strategy at Intention.ly.

Molly Manchester

Director, Client Account Strategy

Melissa Angert, VP of Client Account Strategy at Intention.ly

Melissa Angert

VP, Client Account Strategy

Ashley Sophia Taylor, Senior Director of Client Account Strategy at Intention.ly.

Ashley Sophia Taylor

Senior Director, Client Account Strategy

Jess Sims, Director of Client Account Strategy at Intention.ly.

Jess Sims

Director, Client Account Strategy

Kayla Mahar, Client Account Strategist at Intention.ly, smiling against a blue background.

Kayla Mahar

Client Account Strategist

Headshot of Kelly Waltrich, Founder and CEO of Intention.ly.

Samantha Nichols

Client Account Strategy

Nicole Paynter, Account Coordinator at Intention.ly, smiling against a blue background.

Nicole Paynter

Account Coordinator

Bela Hain, Account Coordinator at Intention.ly, smiling against a blue background.

Bela Hain

Account Coordinator

Michael Waltrich, Specialist in Data Analytics and Reporting at Intention.ly

Michael Waltrich

Specialist, Data Analytics & Reporting

Strategists

Jaimie Vennell, Senior Director of Digital Marketing at Intention.ly

Jaimie Vennell

Senior Director, Digital Marketing

Francesca Caulder

Director, Digital Operations

Headshot of Bob McCarthy, Senior Content Strategist at Intention.ly.

Bob McCarthy

Senior Content Strategist

Randy Lambert, team member at Intention.ly growth and marketing agency.

Jamie Recio

Director, Social Media

Zohray Brennan, Director of Marketing Operations at Intention.ly

Zohray Brennan

Director, Marketing Operations

Ben Ridge, Director of Marketing Operations at Intention.ly.

Ben Ridge

Director, Marketing Operations

Bernie Nguyen, Lead Graphic Designer at Intention.ly, against a blue background.

Bernie Nguyen

Lead Graphic Designer

Hailey Lau, Senior Graphic Designer at Intention.ly, smiling against a blue background.

Hailey Lau

Senior Graphic Designer

Sam Ritthaler, Software Developer at Intention.ly, smiling against a blue background.

Sam Ritthaler

Software Developer

Headshot of Josh Gray, Multi Media Manager at Intention.ly.

Josh Gray

Multi Media Manager

Interns

Headshot of Nate Richards, Marketing Intern at Intention.ly.

Nate Richards

Marketing Intern

Forever Our Chief of Community and Love

Headshot of Tina Powell, team member at Intention.ly growth consultancy.

Tina Powell

What can we do for you?

Make our team your team. Schedule your strategy call today to discuss your goals, resources, and challenges with us.

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