Our Story
We could tell you about the years of experience we have building and leading marketing teams at some of the most successful fintech firms in the industry. We could tell you about the awards we’ve won and the titles we’ve held—but we don’t believe those are the most important things.
What’s most important is this: Our story, in so many ways, is
Wherever you are right now in your growth journey—building a lead generation engine from the ground up, executing a major go-to-market strategy with a million moving parts, bringing two businesses together, recruiting new talent, aligning your teams, driving growth—we’ve been there.
Now we use that experience as the fuel for our passion: Redefining the role of marketing in business as the strategic, intentional driver of vision and revenue.
We Are
We Are … champions for marketing leaders, sounding boards for start-ups, brand builders for breakaways, and frontline partners for your most complex growth opportunities.
You won’t ever find us settling for good enough, or using the status quo as a measuring stick for success. We're here to challenge you to transform the way you approach your business's development. To coach you to reimagine the value and impact marketing has on your firm. To inspire you to break through the limits traditional thinking has put on your growth strategies. Because when you do, we know the results will be worth it.
The Team
Meet the Intention.ly team.
![Asset 22@2x Asset 22@2x](https://intention.ly/wp-content/uploads/2021/06/Asset-22@2x.png)
Kelly Waltrich
Co-Founder, CEO
Tina Powell
Partner, Chief of Community
Kyle Hiatt
Partner, Head of Sales Consulting
![](https://intention.ly/wp-content/uploads/2024/04/MelissaThomas.webp)
Melissa Thomas
Partner, Head of Strategy
![](https://intention.ly/wp-content/uploads/2022/10/melissa_angert.jpeg)
Melissa Angert
Director of Account Strategy
![](https://intention.ly/wp-content/uploads/2024/03/Zo.webp)
Zohray Brennan
Director, Marketing Automations and Operations
![](https://intention.ly/wp-content/uploads/2024/01/Melissa_Buchanan.jpg)
Melissa Buchanan
VP of Content
![](https://intention.ly/wp-content/uploads/2021/07/Lisa_Decanzio.jpg)
Lisa DeCanzio
Director of Account Strategy
![](https://intention.ly/wp-content/uploads/2021/07/Erica-_Ellis-.jpg)
Erica Ellis
Head of Events and Conferences
![](https://intention.ly/wp-content/uploads/2023/10/Jesse_headshot_wide.jpg)
Jess Flynn
Director of Account Strategy
![](https://intention.ly/wp-content/uploads/2023/11/Mark_Forman_headshot.jpg)
Mark Forman
Director of Account Strategy
![](https://intention.ly/wp-content/uploads/2022/10/Evan_Hornberger.jpg)
Evan Hornberger
Associate Creative Director
![](https://intention.ly/wp-content/uploads/2023/05/Amanda_headshot.jpg)
Amanda Larson
Director of Account Strategy
![](https://intention.ly/wp-content/uploads/2022/05/Dan-_Natale-.jpg)
Dan Natale
Head of Digital Marketing
![](https://intention.ly/wp-content/uploads/2024/03/Bernie.webp)
Bernie Nguyen
Senior Graphic Designer
![](https://intention.ly/wp-content/uploads/2022/10/Jamie_Recio.jpg)
Jamie Recio
Director of Social Media Strategy
![](https://intention.ly/wp-content/uploads/2024/03/Kyle_Hiatt_headshot-copy.webp)
Tyler Reinhold
Sales Development Representative
![](https://intention.ly/wp-content/uploads/2024/04/Terri.webp)
Terri Roberts
Account Manager
![](https://intention.ly/wp-content/uploads/2024/05/Lauren-_Sanders.webp)
Lauren Sanders
Chief Content Officer
![](https://intention.ly/wp-content/uploads/2024/02/AshelyTaylor_headshot.jpeg)
Ashley Sophia Taylor
Account Manager
![](https://intention.ly/wp-content/uploads/2024/05/Jaimie_Vennel.webp)
Jaimie Vennell
Director of Account Strategy and Digital Marketing
![](https://intention.ly/wp-content/uploads/2023/05/Michael_Waltrich.jpg)
Michael Waltrich
Specialist, Data Analytics and Reporting
![Asset 20@2x Asset 20@2x](https://intention.ly/wp-content/uploads/2021/06/Asset-20@2x.png)