Our Story
We could tell you about the years of experience we have building and leading marketing teams at some of the most successful fintech firms in the industry. We could tell you about the awards we’ve won and the titles we’ve held—but we don’t believe those are the most important things.
What’s most important is this: Our story, in so many ways, is
Wherever you are right now in your growth journey—building a lead generation engine from the ground up, executing a major go-to-market strategy with a million moving parts, bringing two businesses together, recruiting new talent, aligning your teams, driving growth—we’ve been there.
Now we use that experience as the fuel for our passion: Redefining the role of marketing in business as the strategic, intentional driver of vision and revenue.


We Are … champions for marketing leaders, sounding boards for start-ups, brand builders for breakaways, and frontline partners for your most complex growth opportunities.
You won’t ever find us settling for good enough, or using the status quo as a measuring stick for success. We're here to challenge you to transform the way you approach your business's development. To coach you to reimagine the value and impact marketing has on your firm. To inspire you to break through the limits traditional thinking has put on your growth strategies. Because when you do, we know the results will be worth it.
The Team
Meet the Intention.ly team.

Kelly Waltrich
Co-Founder
Meghan Richter
Co-Founder
Tina Powell
Chief of Community
John DeVincent
Chief Growth Officer

Lauren Sanders
Head of Content

Dan Natale
Head of Demand Generation

Kelly Forst
Director, Account Strategy

Lisa DeCanzio
Director, Account Strategy

Amanda Larson
Director, Client Account Strategy

Melissa Angert
Director, Client Account Strategy

Jamie Recio
Director, Social Media Strategy

Melanie Herrera-Bridges
Client Account Manager

Evan Hornberger
Associate Creative Director

Erica Ellis
Conference and Event Manager

Lauren Higgins
Client Account Manager

Anna Waltrich
Social Media Specialist

Lilah Higgins
Senior Graphic Designer

Michael Waltrich
Marketing Intern
Join Us!
Check out open positions with our team and other
fintech/finserv marketing roles.

