COO Insights Archives - Intention.ly

The wealth management industry is evolving at an unprecedented pace, creating remarkable opportunities for forward-thinking RIAs. Those who recognize and act on these opportunities are positioning themselves for substantial growth and enhanced client experiences in the years ahead.

That's where localhost:10008/'s new Deliver Advice offering comes in. We help firms harness these opportunities by supporting their strategic operations to accelerate decision-making, execute with precision, and turn vision into measurable growth.

Speed as a Competitive Advantage in Today’s Market

Technology advancements and changing client expectations are creating exciting possibilities for advisors ready to embrace them. Many advisory firms are looking to evolve beyond traditional decision-making processes and outdated systems that may be limiting their potential. The firms seeing the most impressive growth are those that recognize speed as a strategic advantage—those that move decisively, integrate technology effectively, and execute on growth initiatives with confidence.

With advisory firms evolving in the space and technology creating new possibilities, the industry is shifting toward an experience-based model, where clients benefit from instant access to information, seamless interactions, and proactive financial guidance. This evolution represents a tremendous opportunity for advisors to deliver more value than ever before.

localhost:10008/ helps firms capitalize on these opportunities by implementing a growth-driven framework that aligns leadership, streamlines processes, and maximizes technology to ensure long-term success.

Breaking Through Implementation Challenges

Many firms aspire to implement positive change but face challenges in execution. The most successful organizations deploy frameworks that help them make decisions collaboratively and efficiently, allowing them to seize opportunities as they arise.

Consider two advisory firms I’ve observed over time. Both built successful businesses, reaching $1B AUM a decade ago. One embraced a collaborative, action-oriented approach—aligning leadership, investing in automation, and strategically scaling. Today, they manage $30 billion. The other took a more deliberate path with siloed decision-making. They now manage $3 billion—still successful, but with untapped potential.

What made the difference? The high-growth firm prioritized execution and collaboration. Leadership aligned early, implementing data-driven decision-making and removing process bottlenecks. They understood that efficient execution isn’t about rushing—it’s about calculated, strategic action. The other firm maintained more traditional approaches, often waiting for perfect clarity before moving forward, while their competitors continued advancing.

localhost:10008/ specializes in helping firms overcome implementation challenges. We provide a structured, repeatable framework that empowers firms to move from reactive to proactive, making confident decisions that drive meaningful results.

Why Prioritizing Execution Is the Key to Scaling Successfully

The difference between firms that scale exponentially and those that experience slower or stagnated growth often comes down to execution excellence. Thriving firms:

  • Leverage technology strategically to enhance client experiences and operational efficiency
  • Foster collaborative leadership decisions that create alignment and momentum
  • Connect departments so operations, compliance, and client service function as a cohesive unit
  • Anticipate opportunities proactively rather than simply responding to changes
  • Invest in talent development, ensuring their teams can implement new approaches effectively

This is precisely where localhost:10008/ excels. We bring expertise in operational efficiency, leadership alignment, and tech-driven optimization to ensure firms can execute their vision at scale.

Shaping Your Firm’s Future

The financial industry’s evolution offers tremendous opportunities for advisors who are ready to embrace them. Clients are seeking enhanced digital experiences. Compliance requirements continue to evolve. Market conditions reward decisive action.

The firms that win in the coming decade will be those that execute effectively today. localhost:10008/ exists to ensure that execution is seamless, strategic, and impactful.

For growth-minded advisory firms, the question becomes: How can we best capitalize on these opportunities? The market continues to evolve, offering numerous possibilities for those prepared to seize them. The most effective way to position your firm for success is to act with purpose, integrate efficient strategies, and stay ahead of industry trends.

With localhost:10008/ as your partner, you gain a collaborative advantage in navigating these opportunities. We help firms accelerate growth, overcome execution barriers, and transform strategic vision into tangible results.

Your firm’s potential is waiting to be unlocked—let’s make sure you have the tools to achieve it. Learn more about Deliver Advice here.

The comprehensive operating system powers scalable growth for RIAs through strategic leadership alignment, client experience optimization, and enhanced scalability.

localhost:10008/, a leading growth consultancy and marketing firm for fintech and financial services companies, is proud to announce the next evolution of its service offering under the leadership of Randy Lambert, EVP of RIA Solutions. In collaboration with RIA COO veteran Jason Mirabella, Lambert will spearhead the launch of Deliver Advice, a proprietary growth operating framework tailored to the unique needs and challenges of RIAs.

The Evolution of Growth Solutions at localhost:10008/

Since joining localhost:10008/ six months ago, Lambert has taken the time to deeply understand the firm’s client base, service lines, and the potential for expanding its impact. This deliberate approach has culminated in the development of Deliver Advice, an operating system designed specifically for RIAs. The framework empowers firms to align their C-suite around a unified operating model, fostering collaboration and accountability to bring their vision to life.

“My time at localhost:10008/ has been about discovery—understanding the depth of our clients' needs and the incredible breadth of our capabilities,” said Lambert. “Partnering with Jason Mirabella to create a business operating framework that speaks directly to RIA challenges is a natural evolution of our mission to deliver actionable, transformative growth strategies.”

Introducing Deliver Advice

The Deliver Advice framework is built to address the most pressing operational and growth-related pain points RIAs face, creating a roadmap to sustainable growth and operational excellence. Its modular design enables firms to implement specific solutions while maintaining a cohesive vision for long-term development.

localhost:10008/’s new offering will initially be rolled out with five key modules that cover every aspect of the firm’s operating system:

  • Strategic Alignment – Establishing a shared vision and priorities across the leadership team.
  • Operational Excellence – Streamlining processes and maximizing technology to enhance scalability and efficiency.
  • Client Experience Optimization – Elevating every touchpoint to increase client satisfaction and retention.
  • Revenue Growth Engine – Building feedback systems to drive predictable service that is scalable and drives organic growth.
  • Leadership Development – Equipping leaders with tools to inspire and manage high-performing teams.

“Deliver Advice is more than a framework—it’s a growth philosophy,” said Mirabella. “By addressing the unique challenges of RIAs, we’re helping firms move beyond generic solutions to a model that’s actionable and impactful.”

Reinforcing localhost:10008/’s Industry Leadership

This announcement comes on the heels of localhost:10008/’s continued expansion under CEO Kelly Waltrich’s vision to transcend traditional marketing boundaries and create a comprehensive growth engine for its fintech and financial services clients. With Lambert’s and Mirabella’s expertise in operational infrastructure and RIA solutions, localhost:10008/ remains unmatched in its ability to deliver integrated strategies that connect marketing, communications, sales, client experience, and operations.

“To achieve meaningful growth, RIAs need a partner who can both envision the future and design the steps to get there,” said Waltrich. “Deliver Advice is the embodiment of that approach, and with Randy and Jason at the helm, I couldn’t be more excited about the impact we’ll create together.”

To learn more about Deliver Advice, join Randy Lambert and Jason Mirabella for a live webinar on Thursday, February 20 at 2 PM ET. Click here to register.

A well-prepared service team is essential for meeting client needs and driving growth as you head into a new year. As you think about your client service goals for 2025, there are four aspects to consider as you continue building a client-centric culture.

First, Set Clear Goals for the Coming Year

If you don’t have established service-level goals, this is step one.  Establish specific, measurable goals for your service team, focusing on client satisfaction, efficiency, and overall support quality. Regularly track progress to ensure your team is on track to meet or exceed expectations, positioning them for success as client needs evolve.

If you have established service-level goals, ask yourself these questions:

  • Would your customers agree the service level goals you are aiming for are contributing to their success? 
  • When was the last time you challenged the status quo of your service metrics? 

 The end of the year is a great time to evaluate and adjust to ensure your standards are improving the client experience. Here are four ways to do that:

1. Focus on the Fundamentals

Assess response times and efficiency.  Audit response times across various communication channels (email, phone, chat). Ensure that your team meets or exceeds benchmarks, as quick and efficient responses are critical for client satisfaction. Identify and address any bottlenecks that could hinder timely service.

2. Gather Client Feedback

Voice of the customer is the most important information to gather and act on. Use surveys to systematically gather feedback trends, but make sure you’re also having direct conversations with clients to learn about their experiences, needs, and expectations. Surveys can’t give you the context of direct feedback; this is an important step and one that should involve leadership. 

 Analyze the survey data into themes and categories to support service and or product refinements. This process will identify trends, pain points and opportunities for improvement. Act on insights. Acting immediately creates a culture that understands a client-centric culture is a priority for your firm. 

Pro Tip:  Leverage a Relational NPS survey style to ensure you understand how your customers view their relationship with your company.  Getting this feedback quarterly or semi-annually from your customers is recommended. 

3. Examine Process Consistency

Consistent processes ensure that clients receive a uniform experience, regardless of who assists them. Make reviewing your team’s workflows a systematic process by analyzing current practices and gathering input from team members performing them.  This step will uncover areas for improvement. 

Count the steps in your service workflows and redesign to eliminate unnecessary steps while ensuring you are meeting business objectives for your clients. Roll out your optimized process and monitor progress by measuring efficiency and reviewing client feedback.  

4. Evaluate Skills and Knowledge

Review each team member’s current skill set and knowledge base, paying close attention to gaps related to client needs or industry changes. Consider investing in targeted training to ensure they’re well-prepared to tackle upcoming challenges.  Investing in training shows your team that they are valuable, and you are motivated to support their development as a professional. 

Conducting a thorough analysis of your service team’s readiness helps ensure they’re equipped to deliver exceptional support in the year ahead. If you’re looking for assistance evaluating your ability to meet client service needs, we’d love to help! Feel free to book some time with our team by clicking here.

As a 30-year fintech COO, overseeing customer experience (CX), operations, and service has taught me countless lessons about what works—and what doesn’t—when striving to run a business that is client focused at scale. Efficiency and effectiveness in serving clients are the lifeblood of any successful firm, but achieving both simultaneously can be elusive without the right focus. Here are the top five things every firm needs to ensure to deliver exceptional service while maintaining operational efficiency:

1. Organizational Alignment

A firm’s efficiency breaks down quickly when departments operate in silos. Sales, marketing, operations, and the leadership team must work hand-in-hand to deliver a unified client experience. Every department should understand how their role impacts the broader client journey and work toward common goals. 

  • Table stakes: A client-centric culture
  • Important: Implementing regular cross-functional meetings to align strategies, share insights, and tackle any service gaps.  
  • Critical: Executive leadership has to actively participate in, and be accountable to, organizational alignment.  

The biggest mistake made by leaders is not prioritizing this step and nurturing alignment throughout the organization. The more people that report up through the leader’s responsibility, the more time the leader needs to commit to this function.  

Pro Tip: Foster a culture where every team member views themselves as part of the customer experience, no matter how far removed they are from direct client contact.


2. Data-Driven Decision Making

The more you know about your clients, the more you can anticipate their needs, reduce friction, and improve service delivery. Whether it’s tracking client behavior, monitoring service trends, or analyzing feedback, every decision your organization makes should be backed by data.This will help you stay proactive rather than reactive, allowing you to make informed adjustments quickly. 

It’s important for firms to have a data governance strategy in place that helps ensure data is consistent across departments to create a cohesive user experience, both internally and externally. As with organizational alignment, firms should Implement regular cross-functional meetings to align strategies, share insights, and tackle any gaps or inconsistencies with data.

Pro Tip: Invest in a solid data infrastructure and a data governance strategy to ensure your team is consistent across departments and trained to interpret and act on insights effectively.


3. Business Process Optimization with Technology as an Enabler

The first thing that often derails efficiency is unnecessary complexity. This is where technology becomes an invaluable asset. Every client touchpoint, from onboarding to service inquiries, should be mapped and streamlined using the right tools. Whether it’s using CRM systems to keep communication seamless or automation tools for routine tasks, the goal is to minimize manual intervention and reduce the chance of human error. But remember, tech should enable better service—not replace the human element. Use automation to reduce time spent on less valuable tasks, but balance it with personal interaction where it matters.  Freeing up your people from rudimentary work will allow them to shine with your clients when they need it the most.  

Pro Tip: Conduct quarterly process audits to identify bottlenecks, or outdated workflows. Technology should be audited annually, to ensure you have the very best tools available to your staff and clients.  Don’t let inertia keep you from adapting.


4. Exceptional Client Communication

Communication is where many firms stumble, often without realizing it. Clients expect transparency, consistency, and timeliness—whether it’s for routine updates or resolving an issue. This means setting clear expectations early, responding promptly, and providing regular status updates. Investing in a dedicated client communication platform can help standardize and improve the speed and clarity of your communications.  

To take communication to another level, find ways to capture progress, success, or milestones within the technology tools and differentiate the way you celebrate them with your clients.  A handwritten note, calling them to congratulate them or sending the right gift at the right time moves your firm from ordinary toward exceptional.  

Pro Tip: Create a tiered communication strategy that prioritizes more personalized touchpoints for higher-value clients while automating general updates to increase efficiency.


5. Continuous Improvement and Feedback Loops

No matter how efficient your firm may be today, there’s always room for improvement. Implementing formal feedback loops—both internally and externally—is essential for ongoing success. Create channels for clients to share their experiences, whether it’s through surveys, one-on-one interviews, or periodic reviews. 

Simultaneously, make sure your teams have a process for evaluating what’s working and what’s not in their daily operations. Continuous improvement is part of the culture we talked about earlier.  By systematizing feedback into the refinement process of your customer experience, you will future proof your company.  

Pro Tip: Tie your improvement initiatives to tangible outcomes, such as increased net promoter and customer effort scores, and improved customer expectation key performance indicators (KPIs).  


Efficiency and effectiveness don’t come from doing more—they come from doing better. With aligned teamwork, data-driven insights, streamlined processes, exceptional communication, and a commitment to continuous improvement, your firm will not only serve clients well but also stand out in the marketplace. And remember, the best client service experiences are those that feel effortless to the client but are the result of carefully engineered operations on the back end.

If you’d like some help identifying where your organization could improve its client experience, or you’re looking for recommendations to enhance operational efficiency, I’d be happy to take a closer look. Get in touch here to set up some time to talk!

In our continued goal to redefine growth strategies for financial services firms, the addition of industry heavyweights Randy Lambert and Joe Steuter signals a new era here at localhost:10008/. As EVP of RIA Solutions and Chief of Communications, the pair will continue to help us redefine the boundaries and impact of a fully integrated growth strategy, connecting marketing, communications, sales, partnership development, client experience, and operations to drive accelerated, sustainable growth.

“My vision for localhost:10008/ has always been to transcend traditional marketing boundaries and help companies build a growth engine that drives success from every angle,” says Kelly Waltrich, CEO and Co-founder. “I’d put our team’s marketing prowess up against any out there, but the truth is that organizations of all sizes often struggle to align growth-related functions outside of marketing. With Randy and Joe joining our team, we’re not just expanding our capabilities—we’re redefining how we enable our clients to achieve their growth goals.”

The addition of Lambert and Steuter comes nearly one year after Waltrich and localhost:10008/ launched a new sales consulting and outsourced SDR division, spearheaded by fellow Orion alum and fintech sales leader, Kyle Hiatt. With the added breadth of experience and a deep understanding of the challenges and opportunities its clients face, localhost:10008/ is well-positioned to offer even more comprehensive and strategic guidance to connect marketing, business development, client experience, and operational efforts more intentionally.

About Randy Lambert

To his role as EVP of RIA Solutions, Lambert brings a 31-year, proven track record of leadership and growth optimization at fintech leader Orion. Lambert’s role at localhost:10008/ will focus on helping fast-growing RIAs streamline and scale their operations, elevate their client experience and foster impactful partner relationships.

“There aren’t many marketing agencies that can untangle the complex needs of a business trying to scale, but that’s precisely what we’re doing at localhost:10008/,” said Lambert. “What truly differentiates us is the breadth of our service offering. localhost:10008/ is undoubtedly unmatched in our delivery of marketing strategy, lead generation, and content development; however, our added competitive advantage lies in our deep capabilities around operational infrastructure, tech enablement, and client experience optimization. This all-in-one approach is unprecedented in our industry, and that, along with the caliber of clients localhost:10008/ has and the level of trust they put in the team, are what drew me to join. I’m thrilled about the possibilities ahead.”

About Joe Steuter

As Chief of Communications, Steuter brings over 20 years of experience in brand marketing and communications to localhost:10008/, including his most recent distinguished role at Carson Group. At localhost:10008/, Steuter will empower organizations to implement cohesive brand storytelling strategies that drive awareness, authority, and demand, and support broader strategic communication needs related to GTM, M&A and change management.

“Kelly and I have shared a mutual admiration and respect for many years, and I’m thrilled to dive into this new chapter with her and the localhost:10008/ team,” said Steuter. “We’ve witnessed the industry evolve and share a vision for redefining the role of marketing. It’s not just about building brand identity or generating leads; it’s about engineering an intentional, integrated strategy that empowers organizations to grow with purpose and impact.”

This level of coordinated, strategic growth work is already making significant strides for several localhost:10008/ clients who are experiencing the benefits of this integrated approach.

 

“I often describe us as a growth SWOT team—we can mobilize, assess the full picture, identify unique opportunities, and implement a holistic plan that moves our clients toward their growth goals with greater speed, efficiency, and impact. With Randy and Joe joining our already multi-dimensional team, we’re operating at full, unrivaled capacity and redefining how financial services firms tackle their growth strategies.”

—Kelly Waltrich, CEO and Co-founder

 

Connect with Joe about your firm’s communication strategy or Randy about your firm’s client experience or operational infrastructure.