Posts by Dan Natale

Keyword research is the process of identifying and analyzing the keywords and phrases that potential customers are using to find products or services like yours. Before you can begin using SEO (search engine optimization) as a marketing tool to drive traffic to your website, you need to understand the keywords you’re optimizing for.  Follow these…

One of the most common mistakes we see marketing teams make is treating landing pages – the standalone web pages built specifically for digital marketing campaigns, where visitors “land” after clicking on an advertisement – as afterthoughts or easy lifts instead of with the thought, care and attention they deserve.  Landing pages aren’t lesser than…

Here is your fintech marketer’s guide to improving your organic search presence, whether you’re in retail banking, wealthtech, credit, or another fintech-related segment. Many of the tactics outlined will work for any B2B business, but for fintech, there are a few other things to consider: First, always remember to EAT.   As part of Google’s…