Posts by Dan Natale
The Ultimate Guide to Conversion Tracking with Google Analytics 4 (GA4)
With the advent of Google Analytics 4 (GA4), the landscape of digital analytics has evolved, offering a more integrated, insightful, and user-centric approach to understanding your audience’s behavior. One of the most critical aspects of this new platform is its approach to conversion tracking. Conversions, or the significant interactions that users complete on your site…
Read MoreA Guide to Transitioning from Universal Analytics to Google Analytics 4: Platform Differences, Migration Challenges, and Business Implications
Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform, designed to provide businesses with more powerful insights and reporting capabilities. While Universal Analytics (UA) has been the standard for many years, GA4 is poised to become the new benchmark. In this guide, we’ll look at the key differences between GA4 and…
Read MoreKeyword Research 101: A 7-Step Guide
Keyword research is the process of identifying and analyzing the keywords and phrases that potential customers are using to find products or services like yours. Before you can begin using SEO (search engine optimization) as a marketing tool to drive traffic to your website, you need to understand the keywords you’re optimizing for. Follow these…
Read MoreStop Wasting Money and Follow These 5 Tips for Building Landing Pages That Convert
One of the most common mistakes we see marketing teams make is treating landing pages – the standalone web pages built specifically for digital marketing campaigns, where visitors “land” after clicking on an advertisement – as afterthoughts or easy lifts instead of with the thought, care and attention they deserve. Landing pages aren’t lesser than…
Read MoreSEO For Fintech: Top 5 Things To Do Today
Here is your fintech marketer’s guide to improving your organic search presence, whether you’re in retail banking, wealthtech, credit, or another fintech-related segment. Many of the tactics outlined will work for any B2B business, but for fintech, there are a few other things to consider: First, always remember to EAT. As part of Google’s…
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