How to Link Your CTAs to the Buyer Journey

I’m an impulse buyer. Any and every toy for my kids? Yes, please. The air fryer that’s all over Instagram is definitely in my kitchen. And let’s talk about the checkout lane. I can always use more candles, a new phone case, and coffee mugs. But when it comes to big-ticket items, my buying journey…

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It’s Time to Rethink Your Event Strategy for 2022 and Beyond

The fintech and financial services industries have relied heavily on in-person trade shows, conferences and other events to drive business for as long as I can remember. And even as the world became more digitally focused, we stuck to what we knew: Exhibit halls, keynote speakers, networking happy hours and salespeople pitching product demos from…

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Three Go-to-Market Misconceptions Holding You Back

I get the opportunity to talk to a number of fintech leaders every week in my role at Intention.ly, which means I’m in a unique position to catch on to interesting, exciting, and—sometimes—puzzling trends.  Recently, I’ve noticed a new-to-me phenomenon, which is the reluctance of technology firms to market product enhancements and new features externally.…

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