Posts by Kelly Waltrich
Tip #1: Don’t hire the wrong marketer
Your marketing team – whether in house, outsourced, or some combination thereof – is arguably the single most important tool you have for driving growth at your firm. (I may be slightly biased, but I’m not wrong 
). Which makes hiring your marketers a critical decision for the future of your business. The problem is…
Modern Marketing Strategies for Financial Services with Kelly Waltrich
Listen to the full episode here. With digital disruptions and shifting customer expectations defining the financial landscape, achieving sustainable growth demands a strategic approach that transcends traditional marketing tactics. For forward-thinking financial services firms, the challenge lies in creating a framework that seamlessly integrates marketing and growth strategies, prioritizing brand differentiation and customer-centric value creation.…
Read MoreIntention.ly Appoints Proven Wealth Management Industry CMO Mark Forman as its Newest Client Strategy Director
Shattering Marketing Misconceptions: How to Build a Compounding Growth Engine
Over the summer, we had a client ask our team to put together a brand awareness campaign targeting a cold group of prospects. No problem, we do that all the time. The client had little to no budget for paid channels, so the bulk of our efforts were going to need to be executed organically…
Read MoreBridging the Gap Podcast Ep 143: Reshaping Financial Advice Through Marketing, Differentiation, and Technology with Kelly Waltrich
Listen to the full episode here. This week on Bridging the Gap, Matt dives into the intricate world of marketing with Kelly Waltrich, former Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, now CEO and Co-Founder at Intention.ly, Fintech and Martech Advisor, and Inaugural WealthManagement.com’s CMO of the Year. The conversation kicks off…
Read MoreIntention.ly Appoints Kyle Hiatt as Partner and Head of Sales Consulting
Appreciating the Art of Advisor Branding To Stand Out With Kelly Waltrich (Ep. 440)
Listen to the full episode here. What’s your strong suit? As a financial advisor, you’re juggling more hats than a circus performer – marketing, client relationships, and, of course, your core expertise. But here’s the catch: if you’re trying to handle branding all by yourself, you might be missing out on a difference-maker. Why blend…
Read MoreTalking Bots
Earlier this year, generative artificial intelligence burst into the popular consciousness as the public gained access to new chatbots, writing tools and image generators powered by sophisticated technology like ChatGPT that most people had never encountered before. The wealth management industry immediately began to ask about the impacts of this emerging technology. When would it…
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