Segmenting Your Audience and Mapping Out Your Buyer Personas
Marketers use several tools and methods to identify, segment, and target their desired audiences, but one of the best and most straightforward approaches is to build buyer personas.
A buyer persona is a description of the client or prospect you want to attract along with ancillary data that dictates how and where you market to them. These buyer personas go on to inform how you will tailor your marketing assets and workflows in your marketing plan.
Download our buyer persona map to begin sketching out your ideal client’s information: