If you’ve ever ordered your marketing team to “come up with a jazzy name” for something, or asked them to summarize the general value proposition of the very business you sell, you’re in the right place.
We get it—if you’re not immersed in marketing, you may never have had a reason to think about the actual role marketing teams play in strategy, business development, and growth. It can be easy to categorize the entire department as a combination content factory/lead generation mill.
But stop to consider that marketing teams are called upon to be customer advocates, brand defenders, product promoters, strategy drivers, and eloquent storytellers—all in a single day. Sometimes, all in a single task.
Your marketing department does more than coin ‘jazzy’ names. They create real value for your business. Talk to them that way.
We suggest you start by following these simple guidelines. With a few quick fixes, you’ll be on your way to winning over the marketing department in no time.