Posts by Grow Intentionly
Buyer Persona Map
Segmenting Your Audience and Mapping Out Your Buyer Personas Marketers use several tools and methods to identify, segment, and target their desired audiences, but one of the best and most straightforward approaches is to build buyer personas. A buyer persona is a description of the client or prospect you want to attract along with ancillary…
Read MoreFive Ways to Change Your Approach to Content in 2023
Working on your 2023 content strategy? Start – and finish – by thinking about your audience. Follow these five customer-first tips for nailing the what, how, why and where of content creation and distribution. Put your content where your audience wants it. Start thinking about your website as an In-N-Out rather than a Target. Your…
Read MoreIntention.ly Podcast Checklist
Thinking about starting a podcast? The podcasting landscape is a minefield of opportunity if you know what to do and how to do it right. According to BuzzSprout, 43% of listeners age 35-54 (the most popular age group for podcast consumption) tune in monthly. And while there are already several podcasts out there, the industry is…
Read MoreOctober
In This Issue: The 411 on GBP, making your social media less “me,” and two can’t-miss opportunities for next year’s T3.
Read MoreSeptember
In This Issue: A subject line fix, new events in the mix and how to give zero clicks
Read MoreAugust
In This Issue: Improving your CTAs, industry insights for days and the latest Google content update craze
Read MoreJuly
In This Issue: Event tips, new partnerships and advisor camping trips
Read MoreJune
In This Issue: Sponsorship drops, rebranding props & tech demo ops
Read MoreLooking for a Social Media Manager? Steal This Job Description.
If you need someone to own social media at your firm, but you’re not sure how to bring in the right candidates, we’ve got you. The thing is, everyone thinks they’re a master at social media, so it’s important to communicate exactly what success in this role looks like at your firm. We put together…
Read MoreChannel and Campaign Performance Report Template
Click the link below to download your template now. Make a copy of this template to start using the built-in equations, which will help you better understand which channels and campaigns are driving actual results for your business, and which are bleeding your budget.
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